Kent Clearance is an ethical waste, house and garden clearance company focused on providing a high level of customer service; the business disposes of waste in accordance with government guidelines. Our team concentrated on getting these facts across to help position Kent Clearance as a trustworthy and reliable company.
The use of recycling symbols in backgrounds helps underline the business’s green credentials; the team created written content that flows naturally, explaining the company’s customer-focused approach in depth. Consumer trust is an essential element in the clearance industry; as such, we recommended and implemented third party review and trading standards elements.
Services – SEO | Web Design | Web Development
Specialty – Kent Clearance
Detailed competitor research. Keyword and key phrase research. On page conversion rate optimisation Including the use of numerous call to action elements. Third party assets focussed on generating a feeling of trust.
Through collaboration with Kent Clearance, we identified 4 key goals that would lead the website redesign project:
- Re-develop the website in a stable, user-friendly/mobile-responsive, non-proprietary content management system
- Look for opportunities to enhance user experience and points of conversion during the deployment process (this included the recommendation of Kent Trading Standards membership and Trustpilot reviews.
- Analyze keyword search patterns and ensure that SEO best practices are properly implemented thus enabling Kent Clearance to compete in a over populated and competitive industry.
- Use the above as a foundation for future digital marketing strategies to build on
Best Placed Services Ltd collaborated with Kent Clearance to create additional additions that highlight Kent Clearance’s brand, capabilities and culture.