Case Studies
Kent CLearance
Kent Clearance is an ethical waste, house and garden clearance company focused on providing a high level of customer service; the business disposes of waste in accordance with government guidelines. Our team concentrated on getting these facts across to help position Kent Clearance as a trustworthy and reliable company.
The use of recycling symbols in backgrounds helps underline the business’s green credentials; the team created written content that flows naturally, explaining the company’s customer-focused approach in depth. Consumer trust is an essential element in the clearance industry; as such, we recommended and implemented third party review and trading standards elements.
Project Overview
Services – SEO | Web Design | Web Development
Specialty – Kent Clearance
Detailed competitor research. Keyword and key phrase research. On page conversion rate optimisation Including the use of numerous call to action elements. Third party assets focussed on generating a feeling of trust.
Our SOlution
Through collaboration with Kent Clearance, we identified 4 key goals that would lead the website redesign project:
- Re-develop the website in a stable, user-friendly/mobile-responsive, non-proprietary content management system
- Look for opportunities to enhance user experience and points of conversion during the deployment process (this included the recommendation of Kent Trading Standards membership and Trustpilot reviews.
- Analyze keyword search patterns and ensure that SEO best practices are properly implemented thus enabling Kent Clearance to compete in a over populated and competitive industry.
- Use the above as a foundation for future digital marketing strategies to build on
Best Placed Services Ltd collaborated with Kent Clearance to create additional additions that highlight Kent Clearance’s brand, capabilities and culture.
The Website
Mobile and Tablet Experience
